Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies
Looking to up your digital marketing game? Tune in to the podcast hosted by Justin Lester and Ebert Grobler, Smart Marketing 2.0. They share actionable tips, tactics, and strategies that you can use to improve your marketing efforts. Whether you're a business owner, marketer, or just getting started, you'll gain valuable insights on the latest trends in SEO, paid advertising, email marketing, content marketing, social media, and conversion optimisation. Get ready to buckle up and dive deep into the world of digital marketing as they serve up regular, no-holds-barred advice with this informative and engaging podcast.
Episodes
44 episodes
Smart Marketing 2.0 Episode 7 - How to Collaborate with Your Agency to Set an Effective Strategy
Your next episode of Smart Marketing 2.0 is here! Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies. From setting clea...
•
27:52
Smart Marketing 2.0 Episode 6 - Understanding Your Agency’s Credentials
We're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Credentials" and why it's a pivotal factor in making inf...
•
41:46
Smart Marketing 2.0 Episode 5 – How to get the Most Value from your Agency?
Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode navigates the delicate balance between sales and marke...
•
36:01
Smart Marketing 2.0 Episode 4 – What kind of Advertising do you need?
Welcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: "What kind of advertising do you need?" Discover the differences between intent marketing and interest marketing, and how the...
•
39:28
Smart Marketing 2.0 Episode 3 – Are you ready for Advertising?
Welcome to the highly anticipated third episode of Smart Marketing 2.0! In this engaging installment our hosts, Justin Lester and Ebert Grobler, delve into the thought-provoking question: "Are you ready for advertising?" Prepare for an informat...
•
36:36
Smart Marketing 2.0 Episode 2 – How to Choose the Right Agency for You
Welcome to the next episode of Smart Marketing 2.0! In this podcast, the dynamic duo of Justin and Ebert delve deep into the timeless battle between traditional powerhouses and cutting-edge digital agencies. Get ready for an exciting jour...
•
33:48
Smart Marketing 2.0 Episode 1 – Welcome to Smart Marketing 2.0
Welcome to the very first episode of Smart Marketing 2.0! In this podcast, we're here to help you up your digital marketing game. We know that the world of digital marketing is constantly evolving, and it can be tough to keep up with the latest...
•
26:22
Ep #037 - Marketing in a Recession
In this episode, we look to the year ahead and cover the dos and don'ts of Marketing in a Recession and Marketing Budgets in 2023.It's not about how much to spend or when to spend, but more importantly where to spend. We look at SEO and...
•
12:45
Ep #036 - Paid Ads for Online Casinos
In this episode we unpack the benefits and challenges of Google Ads in the iGaming industry with specific consideration to the restrictions applied by Google in this space.We discuss the different licensing applied to the different type...
•
10:43
Ep #035 - The Best ROI for Online Casinos
This week we introduce a new team member, Ebert Grobler, who will be hosting Smart Marketing alongside Justin Lester.As experts in the iGaming industry, we go through the different marketing options available to Online Casinos and speci...
•
13:04
Favourite Tools For 2021 - #034
There is no doubt there are some interesting and useful tools out there, but these are our 2021 favourites. The silver bullet. Having said that, it is not about the tools.First up is BombBomb which allows you to send video emails which ...
•
Season 1
•
Episode 34
•
14:50
What Percentage of Traffic should each Marketing Channel Generate? - #033
This week the team discuss how different media platforms bring in different amounts of traffic.If you notice one channel is bring in more leads than another, focus on what works best for you then. Remember that algorithms are continuous...
•
Season 1
•
Episode 33
•
4:40
The story of how Jason's business, Firing Squad, was acquired. - #032
Some exciting news which we hadn't shared on the podcast up until now. Jason's business, Firing Squad has been acquired!The acquisition happened fairly quickly after a few conversations to agree on the terms.A Facebook post lead...
•
Season 1
•
Episode 32
•
15:43
Are You Reaching Your Customers? Are Your Customers Finding You? - #031
This week, The Smart Marketing team talks about how to reach your desired target audience. It's all good and well having the perfect content, but if it is not reaching the people it needs to, you are not going to achieve your set goals....
•
Season 1
•
Episode 31
•
6:26
Content Marketing VS Traditional Marketing - Which Costs Less? - #030
Old school or new school. In this episode, the team discusses which form of marketing is more cost-efficient. Content marketing or traditional marketing?Spending more doesn't always bring better results. What goals are you ...
•
Season 1
•
Episode 30
•
6:11
The Sixth Pillar of SEO - User Experience - Part 6 - #029
The Smart Marketing Team are discussing the sixth and final pillar of SEO in our 6 part series - User Experience. In the past 5 episodes the team have discussed Readability, Relevancy, Popularity, Authority, and Trust. All of these...
•
8:26
The Fifth Pillar of SEO - Trust - Part 5 - #028
The team are discussing part 5 of our 6 part SEO series - Trustworthiness! The Smart Marketing team are breaking down how to run a successful SEO campaign into 6 simple parts, creating a trustworthy domain is a huge part of y...
•
6:54
The Fourth Pillar of SEO - Authority - Part 4 #027
In this episode the team are discussing the fourth pillar of SEO in our six part series - Authority!Our last episode discussed Popularity in link building, and the importance of ranking via your backlinks. The next step is to make sure ...
•
7:52
The Third Pillar of SEO - Popularity - Part 3 #026
In this episode the team is discussing Popularity, the third pillar of SEO in our series about the six pillars of SEO. Popularity, Authority and Trust can all be achieved through link building. Justin takes us through ...
•
6:42
The Second Pillar of SEO: Relevancy - Part 2 #025
The team are discussing the 6 Pillars of SEO, a 6 part series designed to help you master your SEO. Part 1 discussed the accessibility of websites, this week the Smart Marketing team takes us through the topic of relevancy, the sec...
•
8:04
Web Accessibility - The First & Most Important Step Of SEO #024
This week the team begin the first of a 6 part series uncovering the most important and fundamental aspects of SEO. Justin and Jason discuss accessibility of websites. Taking you through the various tools and focus areas of website access by se...
•
7:36
The Six Pillars of SEO Success #023
This week Jason and Justin take you through the foundation for SEO and organic traffic share. Tried and trust methods for increasing your organic channel through best practice SEO solutions. Technical SEO services can be complicate...
•
7:19
Is It Easy To Start a Podcast? Part 2 #022
This week the team discuss starting a podcast and provide listeners with some valuable insight and tips regarding tools for sharing audio, music programs, and scheduling. The second part of a series which will dive deep into the fundamentals of...
•
8:29
Is it Worth Starting a Podcast? Part 1 #021
This week the team discuss starting a podcast and engaging with new audiences across the globe. 600 Million blogs vs 800 thousand podcasts currently worldwide? The answer is a definitive..you'll have to take a listen! Enjoy the talk this week a...
•
7:34
The Biggest Mistakes People Make When Cold E-Mailing #020
This week the team tackle cold e-mail marketing and some of the best practices to engage and interact with potential customers through e-mail. From personalisation, testing, grammar, and overall DO NOTS, let the team guide you on some interesti...
•
9:47