Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies
Looking to up your digital marketing game? Tune in to the podcast hosted by Justin Lester and Ebert Grobler, Smart Marketing 2.0. They share actionable tips, tactics, and strategies that you can use to improve your marketing efforts. Whether you're a business owner, marketer, or just getting started, you'll gain valuable insights on the latest trends in SEO, paid advertising, email marketing, content marketing, social media, and conversion optimisation. Get ready to buckle up and dive deep into the world of digital marketing as they serve up regular, no-holds-barred advice with this informative and engaging podcast.
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies
Ep #037 - Marketing in a Recession
In this episode, we look to the year ahead and cover the dos and don'ts of Marketing in a Recession and Marketing Budgets in 2023.
It's not about how much to spend or when to spend, but more importantly where to spend. We look at SEO and Paid Media, both Google and Social, and which you should invest in and when. We unpack how to be consistent with your budgets, even when markets are strained. Marketing is an investment that can be scaled up or down and should be evaluated based on your position both financially but also in the market considering the current climate.
Finally, an important tip; we share our insight on not being tone deaf by making sure you stay connected with your audience and being considerate to unique situations but also ensuring that you still add value.