Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies
Looking to up your digital marketing game? Tune in to the podcast hosted by Justin Lester and Ebert Grobler, Smart Marketing 2.0. They share actionable tips, tactics, and strategies that you can use to improve your marketing efforts. Whether you're a business owner, marketer, or just getting started, you'll gain valuable insights on the latest trends in SEO, paid advertising, email marketing, content marketing, social media, and conversion optimisation. Get ready to buckle up and dive deep into the world of digital marketing as they serve up regular, no-holds-barred advice with this informative and engaging podcast.
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies
The Third Pillar of SEO - Popularity - Part 3 #026
In this episode the team is discussing Popularity, the third pillar of SEO in our series about the six pillars of SEO.
Popularity, Authority and Trust can all be achieved through link building.
Justin takes us through what it means to have websites linking to your site, and how to find them using a few key tools such as backlink explorers. This can also help you identify spam and malicious links connected to your site.
Surprisingly your popularity is not measured by how many people visit your website, but rather by how many people link to it. Backlinks is one of the key metrics that google uses to rate your SEO.