We're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Credentials" and why it's a pivotal factor in making informed decisions in your marketing journey. They'll help you explore how these credentials significantly influence your expectations and the perceived value you associate with your chosen agency. By tuning in, you’ll discover the essential trust cues that potential clients rely on and gain valuable insights into how agencies strategically utilise these indicators to build trust. Learn the art of interpreting these cues effectively to establish precise expectations from your service provider and equip yourself with the knowledge to avoid the common pitfalls of misaligned expectations.