In this episode, we look to the year ahead and cover the dos and don'ts of Marketing in a Recession and Marketing Budgets in 2023.
It's not about how much to spend or when to spend, but more importantly where to spend. We look at SEO and Paid Media, both Google and Social, and which you should invest in and when. We unpack how to be consistent with your budgets, even when markets are strained. Marketing is an investment that can be scaled up or down and should be evaluated based on your position both financially but also in the market considering the current climate.
Finally, an important tip; we share our insight on not being tone deaf by making sure you stay connected with your audience and being considerate to unique situations but also ensuring that you still add value.