Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies

Ep #036 - Paid Ads for Online Casinos

December 27, 2022 Justin Lester & Ebert Grobler
Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies
Ep #036 - Paid Ads for Online Casinos
Show Notes

In this episode we unpack the benefits and challenges of Google Ads in the iGaming industry with specific consideration to the restrictions applied by Google in this space.

We discuss the different licensing applied to the different types of iGaming as well as the types of casinos; land-based vs. online, free play vs. real play, regional restrictions and the licensing required in each of these regions and how to go about getting fully registered in the locations that you want to operate in.

Lastly we look at the best ways to avoid delays in getting these applications considered and the benefits of using specialist iGaming attorneys that carry more weight and have an intimate knowledge around the inner workings to expedite these often lengthly and costly set backs.