This week we introduce a new team member, Ebert Grobler, who will be hosting Smart Marketing alongside Justin Lester.
As experts in the iGaming industry, we go through the different marketing options available to Online Casinos and specifically unpack where the best return on investment is and the profit margins related to each.
We specifically address Affiliate Marketing, SEO (Search Engine Optimisation) and Paid Media (Google and Social) and the pros and cons of each when executing for the iGaming industry.